Qanawat is the exclusive local partner for global Mobile Advertising leaders Out There Media and Adfortel in the Middle East and North Africa (MENA) region. Together we provide a sophisticated end-to-end service. Pioneers in the worldwide advertising arena in terms of technology, operations and campaign conception and execution, both Out There Media and Adfortel bring a host of experience and invaluable international brand and agency networks to our local mobile operator partners.
Monetizing subscriber databases
Together with Out There Media and Adfortel, we specialise in obtaining and maintaining subscriber opt-ins to receive targeted ads, building a rich preference-based database which enables mobile operators to learn a lot more about their customers and secure maximum sustainable returns through advertising. Subscribers who participate are rewarded with incentives such as free SMSes, free minutes, loyalty points or discount vouchers for specific brands.
The complete low risk, high return package
While Qanawat, Out There Media and Adfortel provide the technology, know-how, execution and the campaign, we do not rely on any initial investment from our mobile operator partners because of our revenue share model. We offer a fully managed service: from application and integration of superior technologies, to ad sales and business development, the implementation of ads and operational support, campaign monitoring, billing and collection.
Our approach involves:
- Account management – An overall account manager is assigned to work closely with our mobile operator partners to achieve the agreed goals;
- Project management – Project staff consisting of separate technical, commercial, campaign management and creative teams are all centrally coordinated;
- Inventory sales – The selling of the existing and potential inventories of the mobile operators to local and international media and advertising agencies and utilization of third party publisher inventories ;
- Ad operations – Fully supported operations and ad serving, including real-time monitoring of user engagement, compilation of detailed performance reports and billing.
Multiple channels
According to the specific requirements of each campaign, we are able to leverage a number of different channels including MMS, SMS, WAP portals, VoiceAds©, web portals, mobile apps, games, ad funded content, mobile TV, video streaming and instant messaging.
Advertisements received via these channels are all targeted according to subscriber-defined preferences, increasing the subscriber’s perception that the mobile operator is providing them with a quality service. Mobile Advertising greatly increases customer engagement with brands, allowing for two-way communication.
The advertisements can be enriched with contextual or geographical information, or based on the user’s browsing history. This increases subscriber engagement with the ads, which in turn increases the value of the advertising inventory.
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